PRO Cup Challenge: Manufacturers, we need your products!

SEMA Professional Restylers Organization (PRO) is looking for PRO Manufacturers to donate parts or offer parts at a discounted price to applicants in the 4th annual PRO Cup Challenge.

By completing the following form, your details will be shared with PRO Cup Challenge applicants who are looking to complete their build packages.

Below you will find more details about the parameters to the PRO Cup Challenge, click “Next” to complete the form!

PRO Cup Challenge Guidelines

All applicants must comply with the below parameters:

  • Select a common vehicle and install a package of accessories designed to be attractive to a wide range of vehicle buyers that is easily repeatable and profitable for both the Restyler and the dealer.
  • Maximum labor hours of 40 hours per package installed
  • Wholesale cost no more than $12,500 to the dealer
  • Must be present to discuss builds in the PRO Cup Challenge Booth at the 2023 SEMA Show: Tuesday, 10/31/23, from 4-5pm PT, and Wednesday during the PRO Happy Hour, 11/1/23, from 4-5pm PT.

Up to 6 Restylers will be selected to compete. If selected, SEMA will provide:

  • Designated exhibit space in the West Hall
  • Help with transportation of vehicle to and from the SEMA Show

Competitors will be graded on several pre-determined criteria by a panel of judges with the winner announced Wednesday at the PRO Booth Happy Hour. Show attendees will have opportunity to vote for the "People's Choice" Award at the PRO booth until 2 pm on Wednesday, and the winner of the People's Choice Award will be announced in the booth during the PRO Happy Hour on Wednesday afternoon from 4:00 p.m. to 5:00 p.m.

PRO CUP CHALLENGE APPLICATION

APPLY NOW for the 4th Annual PRO Cup Challenge!

SEMA Professional Restylers Organization (PRO) is looking for vehicle packages to take part in the 2023 PRO Cup Challenge at the 2023 SEMA Show. The PRO Cup Challenge was created to provide Restylers around the country with creative new package ideas to offer in their respective markets. 

All applicants must comply with the below parameters:

  • Select a common vehicle and install a package of accessories designed to be attractive to a wide range of vehicle buyers that is easily repeatable and profitable for both the Restyler and the dealer.
  • Maximum labor hours of 40 hours per package installed
  • Wholesale cost no more than $12,500 to the dealer
  • Must be present to discuss builds in the PRO Cup Challenge Booth at the 2023 SEMA Show: Tuesday, 10/31/23, from 4-5pm PT, and Wednesday during the PRO Happy Hour, 11/1/23, from 4-5pm PT.

Up to 6 Restylers will be selected to compete. If selected, SEMA will provide:

  • Designated exhibit space in the West Hall
  • Help with transportation of vehicle to and from the SEMA Show

Competitors will be graded on several pre-determined criteria by a panel of judges with the winner announced Wednesday at the PRO Booth Happy Hour. Show attendees will have opportunity to vote for the "People's Choice" Award at the PRO booth until 2 pm on Wednesday, and the winner of the People's Choice Award will be announced in the booth during the PRO Happy Hour on Wednesday afternoon from 4:00 p.m. to 5:00 p.m.

2 ways to win:

  • SEMA PRO Cup Challenge Winner: Competitors will be graded on several pre-determined criteria by a panel of judges with the winner announced Wednesday during the PRO Booth Happy Hour.
  • SEMA PRO Cup Challenge People's Choice Award: Show attendees will vote for their favorite build at the PRO booth until 2 pm on Wednesday. Fan Favorite will be announced in the booth during the PRO Happy Hour on Wednesday afternoon from 4:00 p.m. to 5:00 p.m.

Applications are due August 11, 2023 If selected, you must complete and submit a build sheet with the basic idea of your package by September 8, 2023. 

The PRO Cup Challenge is exclusive to PRO member companies only. If you’re unsure if your company is a PRO member, check out the PRO Member Roster: PRO Member Directory. If you’re not a member, join today: SEMA Council Application | Specialty Equipment Market Association (SEMA)! Pending members will be considered but membership will need to be made official before final selection.