PRO CUP CHALLENGE APPLICATION

APPLY NOW for the 3rd Annual PRO Cup Challenge!

SEMA Professional Restylers Organization (PRO) is looking for vehicle packages to take part in the 2022 PRO Cup Challenge at the 2022 SEMA Show. The PRO Cup Challenge was created to provide Restylers around the country with creative new package ideas to offer in their respective markets. 

All applicants must comply with the below parameters:

  • Select a common vehicle and install a package of accessories designed to be attractive to a wide range of vehicle buyers that is easily repeatable and profitable for both the Restyler and the dealer.
  • Maximum MSRP price of $15,000
  • Maximum labor hours of 40 hours per package installed
  • Wholesale cost no more than $11,000 to the dealer
  • Must be present at the 2022 SEMA Show and be a panelist for the PRO Cup Challenge Panel, Powered by PRO, SEMA Show Seminar, Tuesday, November 1, 2022, from 1:00-2:00pm PT.

Up to 8 Restylers will be selected to compete. If selected, SEMA will provide:

  • Shipping transportation of vehicle to the 2022 SEMA show from your local market
  • Detailing while at the SEMA Show
  • Designated exhibit space in the West Hall

Competitors will be graded on several pre-determined criteria by a panel of judges with the winner announced Wednesday at the PRO Booth Happy Hour. Show attendees will have opportunity to vote for their “Fan Favorite” at the PRO booth until 1 pm on Wednesday, and the winner of the Fan Favorite will be announced in the booth during the PRO Happy Hour on Wednesday afternoon from 4:00 p.m. to 5:00 p.m.

2 ways to win:

  • SEMA PRO Cup Challenge Winner: Competitors will be graded on several pre-determined criteria by a panel of judges with the winner announced Wednesday during the PRO Booth Happy Hour.
  • SEMA PRO Cup Challenge Fan Favorite: Show attendees will vote for their favorite build at the PRO booth until 1 pm on Wednesday. Fan Favorite will be announced in the booth during the PRO Happy Hour on Wednesday afternoon from 4:00 p.m. to 5:00 p.m.

Applications are due August 8, 2022 If selected, you must complete and submit a build sheet with the basic idea of your package by September 12, 2022.

The PRO Cup Challenge is exclusive to PRO member companies only. If you’re unsure if your company is a PRO member, check out the PRO Member Roster: PRO Member Directory. If you’re not a member, join today: SEMA Council Application | Specialty Equipment Market Association (SEMA)! Pending members will be considered but membership will need to be made official before final selection.