SEMA Garage TechTalks: Ford Mustang

In partnership with Ford Motor Company, we’re excited to announce the debut of SEMA Garage TechTalks featuring the Ford Mustang Dark horse and Ford Mustang Mach-E Rally!

The new SEMA Garage TechTalk events will provide a forum where vehicle Original Equipment Manufacturers (OEMs) and SEMA aftermarket manufacturers come together to discuss future accessory opportunities, integration, trends, technology, marketing, and business opportunities.

This Mustang event will combine two different vehicle teams: Ford Mustang Dark Horse and Ford Mustang Mach-E. This combination will provide attendees with a great opportunity to learn and engage with Subject Matter Experts (SMEs) from battery electric to high-performance internal combustion powertrains. Each vehicle team will be accompanied by a group of vehicle representatives, including Chief Program Engineer, Vehicle Integration, Marketing/Brand, and Engineering.

In addition, this event will feature an exclusive measuring session opportunity alongside of the vehicle SMEs, where attendees will have the opportunity to test-fit prototypes, 3-D scan, measure and have a close-up experience with both vehicles, featuring two different trim levels each.   

 Monday, April 8, 2024


10:00 am – 12:00 pm, EST

Moderated Panel Discussion 

12:00 pm – 1:00 pm, EST

Networking Lunch

1:00 pm – 5:00 pm, EST

Vehicle Measuring Session Opportunity  


 SEMA Garage Detroit

14655 Jib St. Plymouth, MI 48170

Please RSVP below


If you have any questions regarding the event, please email